A full-page advertisement is nothing to sneeze at, and Tuesday's big ad plugged a commercial enterprise called the Lehigh Valley Baseball Academy and its coaches and instructors, including Mike McDaniel.

The very next day, the paper had a story about a fuss over the Northampton Area School Board's decision to hire McDaniel as the new high school baseball coach. It said a parent, Carl Cavallo, complained about the board's razzle-dazzle Oct. 26 decision. Cavallo saw a conflict of interest.

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